o SpencerHall | Team

Experience Required

Our decades of experience is much more than a mark of credibility. The experience to design and execute projects with incisive clarity, purpose and inventive methods is our essential difference. And it makes all the difference in delivering for our clients.

Jon Hall

JON HALL

FOUNDER

JON HALL

FOUNDER

Jon is the Founder & CEO of SpencerHall. He is a patented inventor with a 35+ year proven track record in creating innovative new concepts and branding strategies. He has a real aptitude for discovering patterns and themes in consumer behaviors/attitudes and using that to craft breakthrough ideas. Prior to founding SpencerHall in 1996, Jon spent 14 years in Brand Management at Procter & Gamble. His tenure included acquiring and re-launching Old Spice, as well as serving as Director of Beauty Care New Ventures where he created Olay Daily Facials. Jon graduated from Princeton University.

Jon Hall

JON HALL

FOUNDER

JON HALL

FOUNDER

Jon is the Founder & CEO of SpencerHall. He is a patented inventor with a 35+ year proven track record in creating innovative new concepts and branding strategies. He has a real aptitude for discovering patterns and themes in consumer behaviors/attitudes and using that to craft breakthrough ideas. Prior to founding SpencerHall in 1996, Jon spent 14 years in Brand Management at Procter & Gamble. His tenure included acquiring and re-launching Old Spice, as well as serving as Director of Beauty Care New Ventures where he created Olay Daily Facials. Jon graduated from Princeton University.

Denise Anderson

Denise Anderson

Denise Anderson

Denise has over 25 years of true expertise in identifying unique consumer insights for marketing strategy, positioning, and innovation. Prior to joining SpencerHall in 2004, Denise spent 10 years working in brand management and new product marketing for RJR Nabisco, S.C. Johnson, and The Coca-Cola Company. Denise received a B.S. from the Wharton School of The University of Pennsylvania and an MBA from Duke University. As a moderator, she has a proven ability to listen and connect with consumers to really understand their thoughts, needs and desires on a deeper level. She is also adept at crafting ideas and concepts to help deliver on consumer-based insights. Her extensive marketing, new product development, and moderating experience has also made her very effective at probing for those hidden needs, insights and ideas to help strengthen a brand.

Sue Conley

Sue Conley

Sue Conley

Sue is known for strategic rigor, creative insight, big ideas and ability to motivate diverse teams to deliver strong results. Before joining SpencerHall, Sue spent over 20 years in a variety of Brand Management and Marketing roles in Procter & Gamble’s Global Cosmetics business. Sue is also an Adjunct Marketing Professor at Johns Hopkins University. She has an MBA from Cornell and a BA in Psychology from Bucknell University.

Judy Copetas

Judy Copetas

Judy Copetas

Judy has 25+ years of insights, ideation and strategy experience. She spent 20 years at Procter & Gamble across their health, beauty and household care businesses with 3 years focused on the retail end of the business, specifically on the grocery channel. Judy focuses on bringing the power of meaningful insights to identify the right opportunity spaces and then develop strategies to capitalize on them. Judy has a BA in Political Science with minors in Business and History from Indiana University.

Laurie Dexter

Laurie Dexter

Laurie Dexter

As Operations Manager, Laurie coordinates the estimating and scheduling of research projects to ensure that we deliver our projects on time and on budget. Laurie works closely with our suppliers to ensure we receive the best cost for the best quality research. Prior to joining SpencerHall, Laurie worked as a CPA for Price Waterhouse and managed the accounting department of several grocery store chains.

Alison Javens

Alison Javens

Alison Javens

Alison brings extensive knowledge and many years of experience working with food, nutrition and wellness professionals to the SpencerHall team. Her unique role in academia as professor, advisor and marketer in the field of Nutrition and Food Studies for the past six years gives her insight into emerging trends and the ever-changing needs of consumers in the food and wellness space. Alison’s academic knowledge in food science, product development and food safety, especially as it relates to innovative technology and scientific breakthroughs, positions her at the forefront of anticipating the needs of future generations. Her academic knowledge, combined with two decades of marketing experience, provide Alison a unique platform to assess consumer needs as it relates to building brands. She has a BA from George Washington University in English and an MBA in Marketing from American University.

Lisa Hall

Lisa Hall

Lisa Hall

Lisa is a Research Consultant specializing in questionnaire design and programming, helping ensure the most effective ways to dimensionalize consumer feedback on SpencerHall's Sounding Board sites. Lisa has over 10 years of system programming and analysis experience with companies such as Procter & Gamble and NCR.

Ana Malmqvist

Ana Malmqvist

Ana Malmqvist

Ana is a forward-thinking marketing leader with a proven track record of insight-driven strategy and innovation for brands that consumers love and value. With over 20 years of multi-industry experience from top-tier consumer products (Procter & Gamble), hospitality (Outback Steakhouse), and beauty (L'Oréal) companies, Ana excels in revealing consumer insights that drive behavioral change and gain competitive advantage. Ana has a BA from Amherst College and an MBA from Georgetown University.

Joanne Penne

Joanne Penne

Joanne Penne

Joanne joined SpencerHall with over 30 years of proven experience in Consumer Product Goods, Strategy Consulting, Healthcare, Retail and Banking. She honed her marketing, strategy and innovation skills at Unilever, Bel Brands and Walgreens. Joanne brings with her a high level of energy, a natural sense of curiosity and passion for consumer truths. She is adept at quickly cutting through the clutter, “connecting the dots”, and crafting clear strategies and compelling stories that drive businesses forward. Joanne has a BS in Economics and an MBA, both from Cornell.

Heather Schneider

Heather Schneider

Heather Schneider

As Research Manager, Heather oversees the execution of SpencerHall's qualitative research, ensuring that facilities deliver well-screened respondents, on time and budget. Before joining SpencerHall in 1998, Heather's background includes 10+ years at Cintas Corporation, where she managed qualitative and quantitative study design and implementation, including the creation of online data collection.