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Strategy

We Know The Way Out

When it comes to escaping a brand trap, where your brand has lost its relevance and distinctiveness, the challenge is staying true to your positive equities, while rebooting your brand positioning to better reflect the goals, motivations and affinities of your target.

For over 20 years, SpencerHall has helped companies develop brand strategies that resonate with consumers’ heads and hearts, to create enduring brand affinity and escape the brand trap.

The key to making those deep connections is defining and reinforcing the points where your brand aligns with the needs, values and motivations of your target. This insight enables a brand to create an authentic and differentiating positioning strategy that can guide all your brand’s touchpoints.

SpencerHall specializes in uncovering and harnessing those insights to create compelling and ownable brand positionings.