The Science Behind Compelling Brand Positionings

For over 25 years, SpencerHall has helped companies develop brand positionings that resonate with consumers’ heads and hearts, to create enduring brand affinity.

And now we’ve partnered with leading experts in behavioral science to create MotivSync™, a structured, proven process to uncover psychological insights and decision drivers to forge even deeper connections.

Human behaviors can be broken into four psychological factors, which can be leveraged to increase positioning effectiveness:

  • Goals—what you want
  • Motivations—why you want it.
  • Approach—how you frame it.
  • Heuristics—how you decide.

Our proprietary research methodology and mindstate mapping reveal the specific drivers for target consumers across these factors. Armed with this insight, we help clients sharpen their brand positioning to drive consumer preference and loyalty.