INVENTIVE METHODS REVEAL MORE
We bring novel methods to focus groups, in-depth interviews, ethnographies and online research, pioneering the use of virtual ethnography tools and Behavioral Science techniques to gain deep insight into needs, goals, and motivations, define journey maps and create consumer personas.
Qualitative research tends to be transactional, limited to single interactions where respondents are often asked to “think back to a time when you…”
Our Sounding Boards methodology creates holistic and empathetic thinking partnerships. We engage with respondents over different moments of time, using virtual ethnography to share in-the-moment reactions via self-generated videos and photos. What’s more, we can work iteratively with consumers to mine insights, develop and test hypotheses.
PUTTING INSIGHTS INTO ACTION
We come from the client and agency sides of the business, so we emphasize research actionability and providing a clear strategic road map.
Our reports incisively capture key learnings and implications and bring the respondents to life in an engaging and compelling way.