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disciplined radical thinking

to drive brand reinvention

Established in 1996, SpencerHall is one of the country’s leading independent consumer research and innovation consultancies. Our goal is to inspire clients to do things differently, guiding them to a higher point of strategic clarity, consumer relevance, and brilliant new ideas.

INSIGHTS

Proprietary research methods and routes to empathetic consumer understanding.

IDEAS

Digital Idea Sprints infuse outsider thinking in a disciplined way to generate breakthroughs.

STRATEGY

Brand positioning development to forge compelling connections with consumers.

EXPERIENCE LEADS THE EFFORT

Everyone at SpencerHall has 25+ years of proven research and consulting expertise across a myriad of assignments, industries and B2C and B2B targets, helping ensure you get the most out of every project.

MEET OUR TEAM

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TO THINK DIFFERENTLY, YOU NEED DIFFERENT THINKERS.

SpencerHall’s Transforum Innovation process harnesses the power of Disciplined Radical Thinking to generate big ideas. The results have proven to be truly breakthrough.

EXPLORE IDEAS

I've worked with SpencerHall for two decades spanning multiple product categories. Why? They deliver consumer insights that grow brands and categories. While I love the consumer research techniques such as Sounding Boards it really comes down to people. And, the SpencerHall folks translate insight into business building ideas.....for product, packaging, and marketing communication.

SpencerHall helped us determine positioning for an adjacency that we will be entering. They wrote (and re-wrote) positioning statements that demonstrated their clear understanding of our brand and that consistently scored well with consumers. The team was a pleasure to work with, their reports were thorough and well thought out and their pricing was reasonable. We will definitely use SpencerHall in the future!

With its team of senior-level strategic thinkers, SpencerHall not only led us through the ideation process to get to great ideas, but also provided unique research methodologies. I highly recommend SpencerHall for any company looking to quickly, efficiently, but smartly, build innovation plans for its brands.

Leveraging SpencerHall’s strategic skills, innovative techniques, and insights helps us translate consumer feedback into clear actionable results. I look to SpencerHall as a business partner who truly understands our business and our consumers.

We had a challenging, ambitious project in that we needed to obtain foundational insights about consumers' interaction/behavior with the product AND their emotional connections AND ultimately have them weigh in on positioning territories - many layers of questions and insights needed, without the budget for a multi-phase/multi-technique approach. SpencerHall and their Sounding Board process exceeded our expectations every step of the way. They are totally engaged and share our determination in reaching our end objective. They are methodical, analytical, thinking, smart, creative people. And really enjoyable to work with!

SpencerHall‘s complete innovation process was ideal – from conducting research to identify new consumer insights/opportunities, to the Transforum creativity process, through concept development/validation. I love Transforum…the anonymity enables people to be more creative, and access to outside experts allows us to quickly optimize the ideas, which generated breakthrough new product ideas. Additionally, SpencerHall did a fabulous job with concept writing, which moved us forward very quickly. It was a highly effective process, and I really enjoyed working with the team.

UNTIL WE HAVE ALL THE ANSWERS, WE’LL KEEP FINDING BETTER WAYS TO ASK THE QUESTIONS.

We create thinking partnerships with consumers, using “virtual ethnography” to bring their journeys and personas to life. Our highly experienced researchers incisively capture their implications and actionability.

GAIN INSIGHT

THE FUTURE CALLED AND ASKED, WHAT'S NEW?

VIEW ALL CASE STUDIES
Escape

Are You Caught In A Brand Trap?

Are you responsible for a legacy brand that used to be a market leader, but over the years has lost its relevance as the category landscape changed? If so, you are caught in a brand trap.

SEE THE WAY OUT

SPRINGBOARD

Blog

Concise insights and “radical thoughts” to help drive brand reinvention.

Radical Thought #32: Creativity Requires Discipline

Don’t just hope that inspiration will strike. Contact us to learn about a better way to create new ideas. #RadicalThoughts… Read more...

OUR DIFFERENCE

For more than 20 years, SpencerHall has helped a wide range of Fortune 500 clients solve their unique business challenges. Our decades of experience, incisive thinking and industry-altering tools give us the power to truly add a new perspective and deliver real value.

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