SpencerHall Team

SpencerHall Team

Experience Required

We have built our business around innovative, experienced people and methodologies that achieve the highest standard attainable:

Nancy is an expert in consumer understanding, strategic positioning and idea generation. She has pioneered new research techniques to uncover new, deep consumer insights and behavior discontinuity, leading to successful competitive product positioning. Prior to co-founding SpencerHall, Nancy was Group Vice President, Account Director/New Products, at Northlich Stolley LaWarre, agency of record for Procter & Gamble's idea generation and new product strategic development, where she helped create several major new brands for P&G.

Jon is a patented inventor with a proven track record in creating innovative new concepts and powerful branding strategies. He has a real aptitude for discovering patterns and themes in consumer behaviors/attitudes, and using that as a basis for crafting breakthrough ideas. Jon is a sought after speaker, sharing inventive approaches for insight generation and creativity in a variety of marketing, research and university forums, as well as on national programs such as the CEO Show and The Advertising Show. Prior to co-founding SpencerHall in 1996, Jon spent 14 years in Brand Management at Procter & Gamble. His tenure included acquiring and re-launching Old Spice and introducing High Endurance Deodorant, as well as serving as Director of Beauty Care New Ventures where he created Olay Daily Facials.

Denise has true expertise in identifying unique consumer insights for developing innovative new product ideas, brand positioning and new product technology. Prior to joining SpencerHall in 2004, Denise spent 10 years working in brand management and new product marketing for RJR Nabisco, S.C. Johnson Wax., and The Coca-Cola Company. Denise received a B.S. from the Wharton School of The University of Pennsylvania and an MBA from Duke University. As a moderator, she has a proven ability to listen and connect with consumers to really understand their thoughts, needs and desires on a deeper level. She is also adept at crafting ideas and concepts to help deliver on consumer based insights. Her extensive marketing, new product development, and moderating experience has also made her very effective at probing for those hidden needs, insights and ideas to help strengthen a brand.

Sue is an energetic and innovative marketing and business leader with a proven record of delivering growth, profitability and positive organizational change. Sue is known for strategic rigor and her ability to uncover deep consumer insights and translate them into successful initiatives and business building ideas. Prior to joining SpencerHall, Sue spent over 20 years in a variety of brand management and marketing roles in Procter & Gamble's global cosmetics business. Sue has a BA in Psychology from Bucknell University and an MBA from Cornell.

As Operations Manager, Laurie coordinates the estimating and scheduling of research projects to ensure that we deliver our projects on time and on budget. Laurie works closely with our suppliers to ensure we receive the best cost for the best quality research. Prior to joining SpencerHall, Laurie worked as a CPA for Price Waterhouse and managed the accounting department of several grocery store chains.

Lisa is a Research Consultant specializing in questionnaire design and programming, helping ensure the most effective ways to dimensionalize consumer feedback on SpencerHall's Sounding Board sites. Lisa has over 10 years of system programming and analysis experience with companies such as Procter & Gamble and NCR.

Janine approaches qualitative research and innovation from the mindset of a true brand marketing professional. After receiving her MBA from Duke, Janine went into the advertising agency side of the business, working closely on new product innovation for Procter & Gamble, and helping launch products such as Swiffer, Femstat and Dryel. Janine has been a moderator with SpencerHall since 1999. Having worked in both the client and supply-side of organizations, Janine has expertise on "both sides of the glass". She brings expertise in strategy and concept development that she uses to provide her clients with more input and depth than just moderating focus groups. She has a unique ability to put a human face on the demographic data and help clients make informed choices. Janine's moderating experience spans a wide range of products, from health care to food to beauty care, targeting women, men and children of all ages.

Ana is a forward-thinking and results-oriented marketing leader with a proven track record of insight-driven strategy, category-leading innovation, and business-building integrated marketing for diverse brands that consumers love and value. With multi-industry experience from top-tier consumer products (Procter & Gamble), hospitality (Outback Steakhouse), and beauty (L'Oréal) companies, Ana excels in revealing consumer insights that drive behavioral change and gain competitive advantage. Ana has a BA from Amherst College and an MBA from Georgetown University.

As Research Manager, Heather oversees the execution of SpencerHall's qualitative research, ensuring that facilities deliver well-screened respondents, on time and budget. Heather's background includes 10+ years at Cintas Corporation, where she managed qualitative and quantitative study design and implementation, including the creation of online data collection.

As Visual Manager, Karen builds and maintains our extensive image library that our clients rely on to help respondents articulate their emotional connection to brands and categories with SpencerHall's proprietary iRelate and iConnect techniques. Karen joined SpencerHall several years ago to share her love of photography and graphics, two critical skills for this very important job.

Carole has proven experience in innovation and research projects across a wide range of industries, including consumer package goods, fashion, food & nutrition, technology, financial services, personal care and pharmaceuticals. She plays a key role in product ideation and innovation and has a real aptitude in uncovering the emotional insights that are most meaningful to strengthening brand connections. Carole also has extensive experience with business respondents in technology and financial services as well as youth targets ranging in age from age 8 to 18 in food and beverage and technology. Prior to joining SpencerHall in 2000, Carole was a senior executive involved in marketing and innovation with over 20 years of experience on the agency side.

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