Virtual ethnography of your consumer's journey with your brand.
Most companies want to understand the consumer journey for their brand, but often what consumers tell us about themselves can take on a different meaning when we see it firsthand.
Insights about how they view their life, what inspires and motivates them and what holds them back can also change in different moments in time, depending on when you ask.
SpencerHall's research approach focuses on creating "thinking partnerships" by engaging with your target over different moments of time in their life, using virtual ethnography so they can share their life with us visually and verbally. This allows us to see beyond the surface, and "test" different interpretations of insights with them to find which will really differentiate your brand and propel it forward.