Disciplined
Radical Thinking
To Create Big Ideas

SpencerHall will inspire you to do things differently, guiding your team to a higher point of strategic clarity, consumer relevance, and brilliant new ideas.
Our Difference
We're not like everyone else in how we solve your unique business challenges. Our decades of experience, incisive thinking and industry-altering tools give us the power to truly add a new perspective and deliver real value.

TO THINK DIFFERENTLY, YOU NEED DIFFERENT THINKERS.
Real Innovation
SpencerHall's Transforum® innovation process harnesses the power of Disciplined Radical Thinking™ to generate big ideas. The results have proven to be truly breakthrough.

until we have all the answers we'll keep finding better ways to ask the questions.
Better Research
SpencerHall’s Sounding Boards create thinking partnerships with consumers, using “virtual ethnography” to bring their journeys and personas to life. Our highly experienced researchers incisively capture their implications and actionability.

Case Studies
THE FUTURE CALLED AND ASKED, “WHAT'S NEW?”
See how we've answered this critical question for a variety of brands, situations and initiatives.
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CASE STUDY: ENGAGING MILLENNIALS WHO BELIEVE YOUR PRODUCT ISN'T RIGHT FOR THEM.
A large national financial firm worried that Millennial consumers had little/no interest in traditional retirement products, which left them highly concerned for both of their futures...

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CASE STUDY: Creating a value proposition in a crowded, undifferentiated market.
A leading financial company needed to build a distinctive value proposition with Financial Advisors for an investment product...

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CASE STUDY: Strengthening a brand's connection with consumers
A fast growing coffee company wanted to more deeply understand the essence of their leading brands to inform future innovation...

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CASE STUDY: Global Innovation Effort with Regional Adaptation
Our food and beverage client wanted to undertake a parallel path process to develop a portfolio of healthier foods...

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CASE STUDY: Creating a mobile app to build consumer engagement and loyalty.
A well-known fast food chain needed to quickly respond to consumer demand for a mobile app...

we deliver
the future.
not just
a report.
Clear Strategy
This is not just another project. We’re out to discover something important for you and make it yours – a hidden gem of knowledge and opportunity capable of changing your business.
