Disciplined
Radical Thinking
To Create Big Ideas
SpencerHall will inspire you to do things differently, guiding your team to a higher point of strategic clarity, consumer relevance, and brilliant new ideas.
Our Difference
We're not like everyone else in how we solve your unique business challenges. Our decades of experience, incisive thinking and industry-altering tools give us the power to truly add a new perspective and deliver real value.
TO THINK DIFFERENTLY, YOU NEED DIFFERENT THINKERS.
Real Innovation
SpencerHall's Transforum® innovation process harnesses the power of Disciplined Radical Thinking™ to generate big ideas. The results have proven to be truly breakthrough.
Testimonials
I've worked with SpencerHall for two decades spanning multiple product categories. Why? They deliver consumer insights that grow brands and categories. While I love the consumer research techniques such as Sounding Boards it really comes down to people. And, the SpencerHall folks translate insight into business building ideas.....for product, packaging, and marketing communication.”
SpencerHall helped us determine positioning for an adjacency that we will be entering. They wrote (and re-wrote) positioning statements that demonstrated their clear understanding of our brand and that consistently scored well with consumers. The team was a pleasure to work with, their reports were thorough and well thought out and their pricing was reasonable. We will definitely use SpencerHall in the future!”
With its team of senior-level strategic thinkers, SpencerHall not only led us through the ideation process to get to great ideas, but also provided unique research methodologies. I highly recommend SpencerHall for any company looking to quickly, efficiently, but smartly, build innovation plans for its brands.”
Leveraging SpencerHall’s strategic skills, innovative techniques, and insights helps us translate consumer feedback into clear actionable results. I look to SpencerHall as a business partner who truly understands our business and our consumers.”
We had a challenging, ambitious project in that we needed to obtain foundational insights about consumers' interaction/behavior with the product AND their emotional connections AND ultimately have them weigh in on positioning territories - many layers of questions and insights needed, without the budget for a multi-phase/multi-technique approach. SpencerHall and their Sounding Board process exceeded our expectations every step of the way. They are totally engaged and share our determination in reaching our end objective. They are methodical, analytical, thinking, smart, creative people. And really enjoyable to work with!”
SpencerHall‘s complete innovation process was ideal – from conducting research to identify new consumer insights/opportunities, to the Transforum creativity process, through concept development/validation. I love Transforum…the anonymity enables people to be more creative, and access to outside experts allows us to quickly optimize the ideas, which generated breakthrough new product ideas. Additionally, SpencerHall did a fabulous job with concept writing, which moved us forward very quickly. It was a highly effective process, and I really enjoyed working with the team.”
until we have all the answers we'll keep finding better ways to ask the questions.
Better Research
SpencerHall’s Sounding Boards create thinking partnerships with consumers, using “virtual ethnography” to bring their journeys and personas to life. Our highly experienced researchers incisively capture their implications and actionability.
Case Studies
THE FUTURE CALLED AND ASKED, “WHAT'S NEW?”
See how we've answered this critical question for a variety of brands, situations and initiatives.
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CASE STUDY: ENGAGING MILLENNIALS WHO BELIEVE YOUR PRODUCT ISN'T RIGHT FOR THEM.
A large national financial firm worried that Millennial consumers had little/no interest in traditional retirement products, which left them highly concerned for both of their futures...
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CASE STUDY: Creating a value proposition in a crowded, undifferentiated market.
A leading financial company needed to build a distinctive value proposition with Financial Advisors for an investment product...
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CASE STUDY: Strengthening a brand's connection with consumers
A fast growing coffee company wanted to more deeply understand the essence of their leading brands to inform future innovation...
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CASE STUDY: Global Innovation Effort with Regional Adaptation
Our food and beverage client wanted to undertake a parallel path process to develop a portfolio of healthier foods...
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CASE STUDY: Creating a mobile app to build consumer engagement and loyalty.
A well-known fast food chain needed to quickly respond to consumer demand for a mobile app...
we deliver
the future.
not just
a report.
Clear Strategy
This is not just another project. We’re out to discover something important for you and make it yours – a hidden gem of knowledge and opportunity capable of changing your business.
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